A brilliant church?

While web surfing the other day I noticed a google ad on the right hand side of my screen which made me sigh. The ad was for a large (numerically speaking) church in Manchester who we'll refer to here as "Holly Church Manchester". So what narked me? The heading! "A Brilliant Church". Since when was church called to be "brilliant"? This stinks of show language. Churches surely should be diverse, fragile and journeying people who are community together. I don't think we are called to be brilliant but real!