Yesterday I bought my first fairtrade Cadbury bar. I am particularly pleased about this as I can now consume even more of my favourite chocolate guilt free!?!?! Well done to Cadbury for being the first main brand to go fairtrade (on dairy milk at least). But the question for you to join in with is this... How much of Cadbury's fairtrade decision is to do with ethics and how much is to score sales over Galaxy? Maybe it's both and does the motive matter anyway? Over to you!
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